“Mistakes can be a gift if you learn from them and grow.” Those are the words of Plain Dealer business writer Marcia Pledger.
Pledger has spent the last ten years covering the blunders of small business owners for her column My Biggest Mistake. In the column entrepreneurs reveal their major mishaps in running a business and how they fixed them.
Pledger joins Regina to share the lessons learned from close to 450 Northeast Ohio entrepreneurs.
The website Zoho also covered the topic at a small business expo in the following video clip.
Entrepreneurs on the show
He turned one office products store in Mayfield Heights into an international retail giant. He’s OfficeMax co-founder and Max-Wellness founder Michael Feuer. Hear why he says standing still is sometimes the best way to get noticed.
Plus, not diversifying clientele almost tanked Lori DeVore’s technology company. She shares how she was able to recover.
Whether you dream of one day starting your own business, are currently in business or just want to get a glimpse into the entrepreneurial mind; this show is for you. We’re covering everything from start-up to maintaining buy-in from your customers and employees.
A few tips from our show guests
- You don’t have a business if you don’t have a customer. Listen to them!
- Not knowing everything is a benefit.
- Figure out what customers want and need before they know they want and need it.
- If you want to get noticed start with a whisper instead of a shout.
- Most people will tell you what you want to hear instead of what you need to know. You have to learn how to translate what they’re telling you into what they actually mean.
Listen to the full show audio:
Guests on this show: